A multi dimensional visionary from Watts, Los Angeles, California. I’ve always felt like I was going to do something extraordinary in the world. I always wanted to create my own. I’ve always been a big daydreamer with my head in the clouds, my joy and eccentricness spilling from my imagination.
I’m a firm believer in being the change I want to see in the world,
if it doesn’t exist, create it
and life only goes as far as your imagination.
TARESE SHADAE, 1995
BLKGRL originally started as an idea for colorful socks. After letting my imagination run rampant, I came up with the revolutionary idea of creating a black owned brand, targeted to a black audience and being bold enough to name it BLKGRL. BLKGRL was the type of certainty, pride and innovation we needed as a black community during the time that I created it in 2016. With no background in any type of formal training on business, fashion or design, I delve straight into turning my passion into a reality with my tax money. My partner at the time help me design a cool unique logo that echoes early Y2K essence of BAPE by Nigo, I began experimenting with printing this logo on clothes I already had and raw denim, French striped t-shirts from UNIQLO and red and yellow thrifted hoodies. Eventually I began purchasing bulks of blanks to start experiementing with new logo, text, colors and slogans. My first drop was an assortment of baseball caps; yellow, red and beige. The yellow and red caps had the arched bubble BLKGRL logo. Some red caps had the text of “tomboy” on them. The beige caps had the text “Warm Regards” on them, After my first couple of shoots and experimenting with the direction of the brand, I took to instagram to find my community and audience. At the tine I had a business partner who hekoed grow and manage the social media accounts. We came up with weekly topics and concepts to expand our engagement not only as a clothing brand, but a safe space for black girls. As a community grew, I wanted to keep expanding to reach more black girls on an intimate level. Especially around that time, during high police genocide against black people. So I created the BLKGRL HOTLINE. With the BLKRL HOTLINE, girls could text or call between selective hours to chat or converse about whatever they want. This helped build trust and emotional support with in my community. All texts and phonecalls were completely anonymous and confidential, providing a safe space for teens and young adults to express while being emotionally supported through non judgmental listening and non solicited advice, unless asked. During the pandemic, my team as the time and I, started a fundraiser to help pay black moms bills. My team and I at the time were also single moms struggling during the pandemic and we felt the need to be in service to others who make be xperinceing the same crisis, instead of growing in stress. We had people donate a minimum of $1 to the PAY A BLACK WOMAN BILLS fundraiser. In a month, we raised $1,000 and was able to send $100 towards bills for 10 black women who emailed in regarding their current circumstances.By far, one of favorite moments in my journey with building BLKGRL.
I’ve made my share of public mistakes as a single mom and passion driven person with no formal educational background in business, marketing, fashion production etc
Over the years, BLKGRL has taken on a form of her own. I think it’s important to allow the creation to grow. Presently, BLKGRL remains a lifestyle brand reiterating sisterhood through innovative and relative content, clothing and conversation,